| |
Firstly, make sure each page of your site has a descriptive title.
Because search engines usually give the most weight to the page's
title, you should place a descriptive phrase between the <TITLE>
tags. For best results, it is advised that you keep it within 200
characters and to-the-point. Also, since search engines return the
title as the search results, your HTML title should be both descriptive
and attractive.
For example, the following title describes well the site, and therefore
is a good choice:
<TITLE>Dynamic
Web promotion software - submit your web sites to 1000+ major search
engines.</TITLE>
You can control how search engines catalog your site with <META>
tags. Not all search engines make use of these tags, but using them
will definitely improve your position in those that do. All <META>
tags should be placed within the <HEAD>...</HEAD>
portion of the document.
The <META> description tag
lets you specify a short summary about your web site. This tag should
clearly describe what one can find at your Web site. Here's an example:
<META NAME="description" CONTENT="#1 best selling
5 star award winning web promotion and site submission software.
Increase your web site traffic by submitting your sites to 1000+
search engines.">
Some search engines limit the description to 200 characters. To
be on the safe side, make sure your description does not exceed
200 bytes (characters). If you do not use <META> tags to describe
your site, the Web page description will be derived from the first
200 characters in the HTML <BODY>...</BODY>
portion. Also note that there should be only one <META> description
tag per page.
The <META> keywords tag
lets you specify a set of keywords that a search robot should give
precedence to when cataloging the page or how people can find your
web site. Here's an example:
<META NAME="keywords" CONTENT="web promotion,
site submission,
web advertising, increase traffic, promotion software, web site
promotion">
The keywords can include up to 1000 characters of text. Be sure
that the
keywords you choose are relevant to the contents of your page. Note
that the keywords are used in the indexing process but will not
display on your Web page or on a search response page. Try to incorporate
singular and plural cases of words, as well as active and passive
verbs. Also make sure your keyword list includes both general and
specific words related to your site. You rarely want to target a
single keyword, because, with the billions of words indexed on the
Web now, one word simply won't cut it. Always use phrases, not plain
words, in your list.
Sites using frames should definitely make use of <META> tags.
The main HTML file contains the <FRAMESET> tags, but
fails to provide robots with any real useful information about the
Web site. Therefore, you should utilize the <META> description
tag to provide a description, summarizing the site's contents. If
JavaScript (or any other scripting language) makes up the first
several hundred characters on your page, you should use the <META>
description tag so your site comes up with a meaningful description
in search results.
Search engines rely mostly on word density (frequency relative to
the total size of the page) or distribution (how well the word is
spread throughout the page). Some search engines even give precedence
to text near the top of a Web page, so make sure you place the most
important stuff at the top. Furthermore, search engines that do
not support <META> tags use the first 200 (or 250) characters
for the site's description, so the first paragraph should describe/sell
your service.
Use <Hn>...</Hn> for headers, rather than the <FONT>...</FONT>
tag definition. Some search engines consider header text particularly
important.
If your site mainly consists of images, you should use the ALT attribute
to
describe each image. Most search engines index the ALT attribute
in the <IMG> tag. The following HTML definition shows how
to use this attribute:
<IMG SRC="image.gif" HEIGHT="486" WIDTH="60"
ALT="Web
Site Promotion">
The overuse and repetition of keywords may result in a lower relevancy
score and possible omission from some search engines. Most search
engines count only the first few occurrences of a keyword or phrase,
and some even penalize you for repeating words to improve your site's
ranking. Infoseek and Lycos are two search engines that penalize
sites that are suspected of repeating keywords, and Altavista will
disallow URL submissions from those who spam the index. Some search
engines penalize your site if a keyword is repeated more than three
times.
Don't try to fool a search engine by using the phrase "web
promote" three times, and the phrase "web promotion"
another three times. Search engines are smarter than that, but they
still aren't smart enough to associate "promote" with
"promotion."
- Most
of the engines have choosen not to keep up and can not spider
frames sites. Make NOFRAME sections in web pages.
- Always
make sure your web site is completely finished, spell checked,
online and working properly before attempting to get indexed.
One of the most common problems people encounter in getting their
web site indexed is due to a spider not being
able to reach the URL for indexing. Make sure your web site is
up and responding.
- Alta
Vista and some other search engines, will index all words
in your document (except for comments), and will use the first
few words (e.g. 250 characters) as a short abstract to serve back.
It is possible for you to control how your page is indexed by
using the META tag to specify additional keywords to index, and
a short abstract.
- First
paragraphs of the text are the most important for search engines.
Brainstorm with friends and colleagues, etc. and put the most
important keywords into a carefully crafted paragraph at the start
of your HTML document.
- Make
sure that the HTML code is using the proper tags in the proper
places (called validating your HTML). Most search engines do not
tolerate invalid HTML code, that is, if your code contains invalid
HTML tags most search engines will not index your web page or
worse yet, not index you correctly.
- Most
search engines can take up to 3 to 4 weeks before getting around
to indexing your web site. Be patient. Keep track of when you
asked to have your web site indexed and check often. Requesting
to be indexed over and over again will not help speed up the process.
- Alta
Vista uses a case sensitive algorithm. What this means
is that typing in "PROMOTION" will give you a different
result from "Promotion".
- Excite
does not take advantage of Meta tags, they do however look at
the words in the Title of your document. Excite may take as long
as 4 weeks to index your web site, so be patient and check often.
- Because
70-80% of information searchers find what they are looking for
in the Internet through the main search engines, the best way
to attract visitors to web sites is to be ranked high in the main
search engines. Before submitting your site to the search engines
and directories, spend some time reading about how to write your
title, metatags and the first few paragraphs of each page to obtain
better ranking. After submitting your web site, you should periodically
review your ranking in the search engine listings by the key phrases.
- To
improve or maintain position of your web site in the main search
engines, you may need to rewrite pages, add new content and additional
web pages, change your description and keywords, etc. If you need
to learn HTML to do this, do it because the reward is worth the
effort.
|
Website
Promotion Search Engine Submission & Internet Marketing Software
